Friday, 21 July 2017

Kids Monsoon Fashion – Cute Outfits To Make Them Look Adorable!


Kids are generally squirming and when you are in a rush, this can add to the officially difficult assignment. But still parents won’t leave a chance to amaze their children with trendy wear. Monsoon comes up with alot of color options. Be it Denims or Tshirt, a perfect color, fabric – cute outfits is all you need for your child.

Here are some Monsoon Fashion Tips – To make your child look adorable!

Pastel color – Casual Tshirt
Go pastel this monsoon – Choose the right match between fun, relaxed, casual peppy look for your child! Those soft hues not only look great but also make your child look classy and elegant.

Denims to the Rescue
While we pick soft pastel tshirt look for your child, it should be teamed up with Dark colored denims, which are ‘Must’ for monsoon. So say good-bye to light color denims and save it for other season!

Cute shorts – Monsoon Fav!
You don’t want to see your child all wet and muddy with pants all the time. All-time favourite Monsoon look for your child would be to wear casual tshirt and teaming up with cute shorts. A Perfect idea for your kid to look cute yet stylish!

Hope you have enjoyed this article? If yes, please do visit Noddy’s website www.noddy.in and leave your comments. With the motto 'A Passion for Fashion', Ishan Apparel is a leading manufacturer of boys’ branded casual wear since 1991 under the brand ‘NODDY’. The brand has a Pan-India presence & is a well-organized name with the consumers across the socio-economical class. You can follow us on our social network accounts too -http://bit.ly/2ak3klg for Facebook and http://bit.ly/2afqxFE for Twitter for more such regular updates!

Monday, 25 July 2016

fashion has a direct bearing in a teenager’s life



Earlier, fashion used to be found only among the affluent class of people. But now the times have changed. Now, class doesn't matter in any way on the road to becoming fashionable. In fact, everybody is fashionable these days. We can hardly see anyone on the streets who isn't fashion conscious. One of the many factors responsible for the spread and the craze of fashion among people so much is Television. Fashion or "style" in the colloquial language can be called contagious because people get influenced by one who already is fashion conscious. Being fashion conscious not only makes you popular among your folks but also upgrades your confidence level.

Fashion is something that teens use to fit in which makes them struggle in their everyday life. Teens find brands to be something that will make them look "classy" as many teens say today at school. When people associate themselves with a particular brand or branded image, they immediately assume a new identity that is in some sense, confined to the societal points of that brand. They classify themselves through the brands they wear and it makes them feel like they fit in. There is always that new shirt or those new jeans or just some new trend that happens to begin. Teens may feel like if they don't have the latest brands like Noddy, they aren't worthy or not able to fit in and be themselves.

Their attitude towards fashion and the way society shows it to be can change a lot of teens’ opinions. As a result of this need for peer acceptance, teenagers are receptive to characteristics such as character, personality, etc. Since a lot of teens try to find their identity through high school and fashion, it can ultimately change not only their personality, but their character towards other people and family.

Boys’ fashion choices!



Teens that are trendy fall into the category of the top trends. These kids enjoy wearing the latest fashion and are not afraid to show their style. Garments that fall in the category "Fashion" includes tight jeans, tight short sleeve shirts, shorts knee cut, graphic tees and jackets. In addition, the trendy teenager wearing hats, belts with jungle patterns and nonprescription glasses. Once the teen fashion chose her outfit, combine it with sneakers sports-high boots or other footwear fashion.

A teen’s social life often revolves around the clothes they wear and peers definitely influence their style. Most teens agree that there isn’t a huge difference to classify people as what they like or what they are involved in, but that there is separation depending on what extra-curricular activities people are in or what they are most interested in doing.

Even though there are small groups of students who are interested in the same thing, we can all agree that everyone has unique fashion and the way they dress expresses who they are. Their style might define the group of friends they spend time with and might even send a message about their ability to purchase name brand or popular clothes. While some teens like to go against the norm, others prefer to blend in, using their clothes as a type of social camouflage.

Saturday, 23 July 2016

Fashion for Kidswear

Few years back there were limited range of clothes for kids. Over the years people have become more conscious about their dressing style, not just adults but kids as well. This has encouraged manufacturers to produce an exclusive variety of fashionable clothes just for kids. As a result, today there is variety of clothes available in different colors, sizes, designs and style for children.

Here's the new Blue Round Neck T-Shirt



Ishan Apparel is a leading manufacturer of boys’ branded casual wear since 1991 under the brand ‘NODDY’. The brand has a Pan-India presence & is a well-organized name with the consumers across the socio-economical class. This brand currently manufactures boys clothing & accessories in the premium segment & shall soon integrate other age & gender categories as well.

Thursday, 21 July 2016

The Evolution of Fashion – how men’s fashion has changed over the past decades!

After World War I and until about the year 1942 men's wear was fairly relaxed and less formal. For example, softer collars were worn during this time period. Sleeveless sport shirts became popular and were worn with white pleated trousers and a belt. Celebrities in the 1920s and 1930s would sometimes combine casual pieces with formal pieces for a new look. Evening wear such as the double-breasted white cotton pique was also worn during these decades, as well as day suits with wide lapels. These suits were worn with accessories such as wool tie, black trilby hat, or black gloves. Black leather shoes were also made popular during this time as well. Wide lapels on men's suits also were very popular in the 1930s with both British and American style suits. Materials used to make these suits were usually a type of wool.

Sportswear in between the mid-1930s and 1946 included items such as white straight-leg flannel trousers for tennis playing or dark blue elastic-wasted cotton knickers for playing football. A red cloth coat was sometimes worn with black leather boots for riding. These sportswear outfits were very much influenced by the British. After 1946, men wore items such as black trousers, single-breasted wool jackets, and suits with wide lapels and wide collars. Suit accessories included black bow-ties, black homburg hats, and black shoes. By 1947 the war rations on materials had ended, so more extravagant men's clothing could be made after this time. The 1950s British styles were in some ways different than in the 1930s and the 1940s. One of the signature items for men during the first year of this decade include the knee-length single breast overcoat (grey-colored) and cuffless sleeves (although cuffless sleeves were sometimes worn in earlier times). American styles of sports and leisure wear that were created in the 1950s included a single-breasted fitted brown jacket, narrow lapels, and flap pockets. These were worn during riding, and perhaps along with knee-high leather riding boots.

During the late sixties and into the late seventies, fashion was influenced by designers from numerous countries. For example, Pierre Cardin from France had created a new design of a two-piece grey cloth suit that had a double-breasted long fitted jacket. In the year 1970, the cloth jacket with a zipper was worn as a day wear outfit. This item was made with large hip-level flap pockets and tight sleeves which flared at the wrists and brown cloth trousers which were also flared. Leather outfits also became more popular after 1973. Leisure suits and disco-influenced styles were also popular with men in the seventies.

The 1980s was a time of its own unique fashion. Men during this time who worked as an executive or other position of higher authority usually wore items such as a brown two-pieced double-breasted suit with long narrow lapels. These suits were designed with broad shoulders and shoulder pads. Casual clothing that was significant of the 1980s included denim blue jeans, often worn with a matching jean jacket. Punk fashion in the 1980s for men included clothing items such as sleeveless black leather jacket, off-center zip fastening, or flap pockets. In the 1990s blue jeans were also very popular, but unlike the 1980s, bell-bottoms, wider-legged and baggy pants were in style. Black polo neck sweaters were popular in the year 1995, as well as two-piece wool striped suits with small collar and narrow ankle-length trousers.

The Evolution of Fashion – how accessories have changed over the past decades!

From the 1920s to the 1990s, accessories have changed tremendously, but some items like jewelry have always remained popular. Fashionable hats were highly popular from the twenties to the fifties and were often an everyday item in a person's ensemble. For women in the 1920s helmet style, draped hats, cloches, turbans and pokes were all popular and usually featured a variety of fabrics, cut-outs, lace accents, feathers or other details. In the 30s, 40s, and 50s other styles of women's hats were popular as well with berets, homburgs, bumpers, bonnets, and wider brimmed hats all seeing time in the spotlight.

For men, bow ties and long ties have alternated their turns in the favor of fashion. From the twenties to the nineties the length, width, fabric, colors and patterns of neck ties have varied according to trends, but they have almost always been a necessity for men's business dress and formal wear. Men would wear fedoras, golf caps, automobile caps, Panama hats and other nearly timeless styles of hats up until the seventies, after which hats became less popular as casual styles started to dominate the scene. Baseball caps, skull caps, beanies and other types of casual boys dresses remain popular.

Handbags and purses have also always been popular with women, but the styles have changed throughout the decades. In the twenties and thirties, handbags would often be used as vanity bags that featured a built-in mirror and could be used to touch up one's make-up and hair while out. In the fifties and sixties handbags became more of a fashion statement and would coordinate with the type of occasion one was attending, larger, more practical bags were used for shopping or a day out with family while smaller, fancier bags would be used for parties or fancy evenings out with friends. In the seventies, eighties, and even nineties, handbags and purses became more of a catch-all with women narrowing their collection down to just one or two, a more formal bag and an everyday work type bag.

Presently, the type of handbags women own have become even more of a status symbol than in the past, with designer bags from Coach, Dooney & Bourke, Fendi, Prada, Michael Kors, Louis Vuitton, Kate Spade, and others costing thousands of dollars being the only purses women use, and often the only luxury piece of clothing many women own.

Wednesday, 20 July 2016

The Evolution of Fashion – how shoes have changed over the past decades!

In the 1920s, women's shoes would often feature high and wide heels whether on a pump or loafer style shoe. Many women would even wear heeled shoes with their swimming costumes as a mark of femininity. Oxfords of varying styles and colors were popular too with men and women, as well as lace up boots. During the 1930s strapped heels and pumps surged in popularity, while more traditional styles of heels were still worn. For men and women, laced leather leisure shoes were popular for outdoor activities and exercise during the decade. In the forties, as a result of the war, shoes became more conservative and practical. Women's shoes were usually made with flatter heels and had either cork or wooden soles.

Flat shoes, sandals, heels and pumps with rounded toes and feminine lines were worn by women in the 1950s. Saddle shoes, white lace up shoes with brown or black leather accents, were also popular for both men and women. Canvas basketball shoes (high-tops) or black leather oxfords were worn by men. Suede shoes also enjoyed moments of popularity during this decade. In the 1960s, black slip-on boots (most likely of leather or faux leather material) were popular for men and women, and heels became thinner on pumps. Vinyl boots, moccasin-style loafers with wide heels, wedge heels, and slip-on heels with leather cut-out patterns were all popular in the 1970s. Sandals and western style cowboy boots were also popular with both men and women.

In the 1980s, pumps were designed with higher and thinner heels than in decades before and they became more of a hit. For casual wear, tennis shoes (both high-tops and standard ankle high shoes) and leather dress shoes were very popular. Flats became popular too, especially with working women. By the 1990s, styles had returned to Earth and the casual look was key. During this decade leather substitutes became more popular due to environmental concerns, and cork-soled sandals like Birkenstocks defined the alternative look early in the decade. Walking shoes had bulkier heels, and gym-type athletic shoes were most people's every day choice. As with the late 1980s and 1990s, branding became a driving force behind shoe sales. People would show off their Reebok, Nike or Adidas shoes with pride and special editions would sell for hundreds of dollars.

Tuesday, 19 July 2016

The Evolution of Fashion

It is amazing to see how the different events in history have influenced and changed the way people have dressed throughout time. Some of the most popular fashions are classic, they can stand the test of time and hardly ever "go out of style", only experiencing minor changes to keep up with the trends. Other Kidswear clothing items could be considered "fads", styles that are only popular for a short season and then never worn again. Often certain fashion trends are dependent on the tastes of particular groups of people or cliques and are usually associated with social status or cultural preferences like the type of music a person likes. Fashion can also be influenced by world events such as war or the economy. For example, during World War II, people were only allowed a certain amount of fabric so they were forced to create simple outfits that were practical enough for wartime duties. From the 1920s to the 1990s, popular fashions reflected the mood of each decade and showcased changes in society as the styles of clothing and accessories evolved with the times.



As we entered the 1980s, fashion evolved once more. Skirts and dresses were once again longer and featured straight lines and more serious design. As more and more women joined the professional work force business suits became a trend for women with straight conservative skirts and broad shouldered, boxy blazers topped the look. In the eighties, fashion became highly influenced by music stars and movies with eclectic looks shown off by Madonna, Cyndi Lauper, and movie star Molly Ringwald. In the 1990s, skirts and dresses were not as prominent and more casual looks became acceptable with hip-hop and alternative music setting the scene for fashion early in the decade. Skirts and dresses were usually short and even provocative, especially in the latter part of the decade, however loose and flowing dresses as well as long denim skirts were also notable trends.

In the 1980s, as styles became slightly more casual and T-Shirts and polo shirts became acceptable tops, and for formal or business-wear, boxy tops with shoulder pads, blazers, dress shirts and sweaters were popular for men and women in the decade. Over-sized tops were popular in the 80s and 90s as well. The 1990's saw a lot more commercialization of fashion with designer labels appearing on the outside of clothing as a way to promote status and trendiness. That trend continues today as it is not uncommon to see people wearing stylish casual shirts that host a bold Guess or Ralph Lauren logo on the front. The nineties also saw an increase in the popularity of crop tops and halter tops as women's styles became more provocative. In the late 80s, 90s, and in today's fashion, T-shirts have become more of a way to express individuality and a person's tastes and preference with sassy catch phrases, funny pictures, or pop culture references appearing more and more in the mainstream.

Monday, 18 July 2016

Back to the Future - Fashion for Men & Boys from the ‘60s



Changes in boys’s fashion in the 1960s were just as drastic for men as they were for women. Like women, men wore basically the same thing in the early 60s as they did in the late 50s. By 1964, though, things started to change.

One change that was quite noticeable, is that the pants became much tighter. The fit around the thigh was sporty and not at all the relaxed fit that men were accustomed to.

The pea coat was quite popular for men in the mid-60s. Well, basically anything that looked straight out of London was good to go in the mid-60s. The Beatles were leading the way, as hair started to grow longer and pants fit tighter. Men still wore boots and hats.

The late 60s brought a whole new range of styles for men. In 1969 seeing a man wear a scarf was commonplace. But it wasn’t a big, wool scarf of today. It was a silk scarf that was tied like a loose tie. It was a very effeminate look compared to fashions of the past.

Also, men’s pants became flared at the bottom almost like women’s pants. It’s quite clear that at that time, women’s clothes were becoming more masculine while men’s clothes, including that of boys’ clothing, were becoming more effeminate!

Tuesday, 16 February 2016

Growth drivers of kidswear


Kidswear is a miniature version of adults wear. Kids today have all clothing options like that of adults, and even much more. Glued to the latest fashion trends, children of today have become brand conscious. Increasing media awareness, growing amount of disposable income due to dual earnings, and growing brand consciousness among children are fuelling the market for kidswear.
Earlier children's garments were purchased from small stores, and street shops. Branded clothing was only bought by high status people. This trend is going through a change wherein market for branded clothing is gaining importance. Along with it, shopping methods are also going through considerable changes. The onset of ecommerce in India has created an explosion of online shopping stores. With kidswear as one of the fastest growing segment of the apparel market, online retailing for kidswear is also witnessing tremendous growth potential. Dynamics of children's wear are changing with the manufacturers, and retailers expanding private brands.

Factors affecting the growth in purchase of kidswear
Some distinct factors like changes in the family system, increased spending on children, growing brand awareness among kids, and greater focus on the kidswear market by organized companies are some of the aspects that have contributed significantly to the growth of the kidswear market in India.
Another factor that has immensely contributed to the growth is the increasing number of double-income families in urban India. With rising purchasing power, parents in India do not hesitate to buy luxury kidswear brands. Consequently, the spending on children’s apparel, with better brand image and quality, has received a significant boost. At the same time, Indian kids in both urban and semi-urban parts of the country are increasingly exposed to various media and are thus aware of brands which cater to them. They have also started participating actively in purchase decisions related to their apparel.
Organized retailers and brands too, on their part, have made equal contribution to the growth of the kidswear market. Some have even invested time and money in establishing brands, which target the requirements of children as well as parents. By doing so, they have managed to attract consumers through the right product assortment, better visual merchandising, and focused advertising and promotional strategies. 


Monday, 15 February 2016

Summer Fashion tips for kids




Summer is coming, it is the warmest season of all the seasons in a year and the full of vigor lifestyle of kids makes it important for you as a parent to remember to dress your child appropriately. Summer and spring are the casual season but it certainly doesn’t indicate that you should not look for fashion statement in your kid’s clothing. Before you embark on to shop for your baby this summer and spring, know about the cute spring and summer fashion trends for the your little ones.

Never compromise with comfort

Never compromise with the comfort element in his outfit. As a parent, you must ensure that you are offering complete comfort to your kid, especially in the sultry weather. It is smart to choose comfortable dresses with magnificent style. The balance between comfort and style is something you must look after. Your kid is going to spend most of the time being active. Thus, provide them with the clothes having extra room to move around.







Go for cotton clothes

Cotton clothes should be on the top of the preferred list while you are going to shop for kid’s cloth for summers and spring. Cotton clothes have a tendency to keep the kid’s skin healthy and guards it from several skin diseases as well. To make your kids cope-up with the scorching summer; you must offer pure cotton products that are light in weight.






Offer them summer hat

Summer hat adds the fashionable charm and makes the kid look cute and adorable. In addition, the hats keep the heads covered under the boiling sunlight and keep the face in shadow as well.









Avoid dark colored dresses


Prefer light color clothes like white during hot and humid weather. Dark colors absorb heat and it results into excess sweat. The best solution to this problem is to wear light dresses that radiate the heat and thus are comfortable to wear in summers as well as the spring season. 








Half pant and short sleeve shirts

Half pants are really applicable in summer. Short pants for your kids are very much comfortable to wear in summer. Those clothes keep legs fresh and make less sweat. So kids should wear half pant with lose fitting short sleeve shirts.












The author of this blog has research on kidswear in Mumbai, boyswear in Mumbai, kidsfashion.

Wednesday, 10 February 2016

Casual wear: Fashion tips


In the European tradition, casual is the dress code that emphasizes comfort and personal expression over presentation, formality and conformity. More simply, "casual" can be defined as something relaxed, occasional, not planned, or informal. It includes a very wide variety of costume, so it is perhaps better defined by what it is not than what it is.
·         Ceremonial dress such as royal robes and full dress military costume
·         Formal wear such as white tie.
·         Semi-formal such as black tie.
·         Informal business professional wear such as suits and ties.

Quick Fashion Tips
Fit is King – The most dramatic improvement you can make in your style is to make sure everything fits impeccably. Most guys wear clothes that are too large. Make sure everything you wear is almost hugging the shape of your body – without being tight. Bad fit is an epidemic.
Change the way you see casual – casual doesn’t have to be boring. Have fun with collared shirts, or take some inspiration from those who approach casual a bit differently.
Never underestimate the power of details – The last thing on is usually the first thing noticed. So mind the details instead of throwing together the main parts of your outfit. “Details” can include a scarf, a subtle pocket square, or the way you tie your tie knot.
Disregard trends – Beware of buying something just because it’s “in” right now – stick to what you truly like. A lot of people rush to get in on the latest trend and end up with a bunch of clothes they don’t wear. It’s better to learn to build a versatile and timeless wardrobe first – then bring in your own twists with some of the new fashion.
Experiment with style – The only way you’ll really learn, is if you go out there and try new things. I make an effort to try something completely out of my comfort zone whenever I’m at a store – many times you’ll end up loving something you never thought you would.







 About Author: The author of this blog has written many blogs related to boys wear in Mumbai.



Monday, 8 February 2016

The Casual wear market in India


The term ‘casualwear’ is a broad term that covers a gamut of products ranging from office and workplace casuals on one end of the spectrum to beachwear on the other. The related terms that are used in context of casualwear are ‘business casuals’, ‘corporate casuals’, ‘smart casuals’, ‘resort casuals’, ‘party wear’, etc. Business and corporate casuals are usually variations on the Dockers-khakis-polo shirt look. However, the boundaries between the different kinds of casualwear are blurring; the typical Indian consumer now prefers to use casualwear interchangeably in different occasions.
An insight into the Indian apparel retail market reveals that the idea of casualwear has more than arrived; casualwear is expected to make deeper inroads into the psyche of Indian fashion consumers. The year 2013 was an eventful year for the Indian fashion market. Despite the not-so-optimistic stories of slowing economic growth, the depreciation of the Indian Rupee, the skyrocketing consumer price inflation, the rising perception of corruption within government and the accompanying complaints of policy paralysis, many Indian and international fashion brands and retailers managed to drive growth within their apparel retail businesses. It is estimated that the Indian apparel market which stood at INR 2.05 lakh crore in 2012, will register a compound annual growth rate (CAGR) of 9% to reach INR 3.15 lakh crore, in 2017. Further, given the increasing trend towards comfort and a trendy look, the growth rate is expected to be higher for the casualwear segment.
It is a much-vaunted fact that, while India’s population has more than doubled in the past fifty years, the population of urban agglomerations has undergone a fivefold increase. It is also estimated that, by 2020, almost 35% of the Indian population will be living in urban centers. This high urban population is expected to splurge on casualwear products and as a result, by 2020, there will be more than 70 million aspiring consumers who can afford to consume on par with consumers in the developed world.

Another driving force for the casualwear market in India is the change in the classification of fashion purchases. About 10-15 years ago, the Indian consumer was satisfied with need-based purchases. The fashion basket back then was dominated by formal shirts, trousers, sarees, salwar kameez, etc. The key purchase parameters considered while buying these items were their basic function, comfort, and price. However, with the increasing exposure to international fashion trends, the Indian consumer today wants more than just need-based clothing. There is a conscious effort at making a different fashion statement on different occasions and thus, the look is tailored to the requirements of specific occasions. Consequently, the fashion basket has expanded to include occasion specific-clothing like sports/gym wear, ethnic wear, casualwear, office wear, nightwear, party wear, etc. In addition to old parameters like basic functionality, comfort and price, better look, perfect fit, and trendiness have also become key purchase parameters. It is further expected that, in another 8-10 years, the Indian consumer will become more detail-oriented. Fast fashion will consequently make further inroads into the Indian market, with consumers seeking newer designs with every fresh purchase. Design-based assortments for occasion-specific attire, bespoke jeans at the higher end of the market, eco-friendly apparel labels, etc. are some of the new apparel categories that are likely to emerge, within the Indian casualwear market.








About Author: The author of this blog has done research on kids wear in Mumbai, boys wera in Mumbai, kids fashion.